Some Medical Tests Could Save Lives Of Texans

With the great advances in medical care in recent years, many of them related to early detection of disease, it makes more and more sense for residents of Dallas, Houston, Austin and throughout Texas to take advantage of what is available, Those who do so are more likely to live longer, some experts say.

History supports the idea with at least one example, the death rate associated with cervical cancer. Fifty years ago, cervical cancer was responsible for killing more women than any other form of cancer. When medical science developed the Pap test, which can identify cervical cancer before it starts, the death rate began going down; today cervical cancer is number 15 on the list of cancers that kill American women.

Not every test is perfect, say experts, and that goes for the Pap test. For every five women who have cancerous or precancerous cervical cells, at least one will have a test mistakenly reported as normal, according to the National Institutes of Health. Because this type of cancer develops slowly, a woman’s next test should be a better indicator, but a so-called “false negative” can result in a delay, which could be dangerous when it comes to diagnosis and treatment.

Another common test that can have lifesaving benefits for Texans is the colonoscopy, which is performed by a doctor inserting a flexible, lighted tube into the rectum and guiding it into the colon to look for and remove growths called polyps, the source of most colon cancers.

While the Centers for Disease Control reports a drop in deaths from colon cancer from more than 57,000 in 2000 to 53,580 in 2004, one problem identified by some researchers is that doctors who do the exam too quickly won’t see the full benefit of the screening.

In doing colonoscopies, experience is seen to be a factor. Some experts suggest asking the physician how many colonoscopies are done in a typical morning. Ten is a reasonable number, the experts say.

Another test known to be effective in saving lives is the screening for human papilloma virus. Commonly referred to as an HPV test, the procedure indentifies the virus responsible for most cases of cervical cancer. The HPV test is used with the Pap to screen women over the age of 30, and is used to assess whether they have been infected with any of the 13 HPV types that are linked to the cancer. The HPV test is also suggested for younger women if a Pap test shows there is a possible problem.

Testing for breast cancer includes having a mammogram, one of the more basic methods of screening. While mammograms have generated some controversy, the result of a Danish research study that said there was no good evidence behind its widespread use, both the American Cancer Society and the National Cancer Institute have since come out in favor of the test for women, starting at age 40.

For women 50 and older, the U.S. Preventive Services Task Force reports that an annual mammogram cuts the risk of dying of breast cancer by at least 16%. The test does have its flaws, however, including the potential for it to indicate an abnormality when one isn’t really there. While the argument can be made against getting a false alarm, what is more worrisome are surveys showing that, in about 20% of cases where cancer is present, a mammogram doesn’t detect it.

Patients who remain concerned are sometimes encouraged to ask for a double-check of an x-ray. Another strategy is to ask the testing facility about its reading practices. Some experts say that x-rays should ideally be read by two radiologists or scanned by computer-assisted detection technologies which can improve the accuracy of the tests.

Some experts also suggest that women who are at higher risk have an MRI done each year, the idea being that higher detection rates typically come from the MRI versus a mammogram. In a study by Ellen Warner, MD, a medical oncologist at Toronto Sunnybrook Regional Cancer Centre in Ontario, the MRI found 77% of cancers, compared with 36% detected by mammography. At the same time, women at average risk are not encouraged to get an MRI because of a high false-positive rate — it often signals cancer when none is present.

Not all news on the cancer front is good news.

One standout point of concern is with melanoma, a dangerous form of skin cancer that has the distinction of being the only cancer that can be screened for that is on the increase, both in the number of new cases and in the death rate.

The American Cancer Society suggests getting a once-over for melanoma at every checkup. Because melanoma can occur in surprising spots that are difficult to examine yourself, like the eyes, gums, and genitals, experts say a full-body check is the best protection. Patients should take advantage of routine exams by asking their dentist, eye doctor, and gynecologist to look for pigmented lesions or other suspicious changes.

Early detection of cancer can be one of the more effective ways of remaining healthy. If you’re a young individual who tries to keep informed and maintain a healthy condition and lifestyle, you should take a look at the revolutionary, comprehensive and highly-affordable individual health insurance solutions created by Precedent specifically for you. For more information, visit us at our website, [http://www.precedent.com]. We offer a unique and innovative suite of individual health insurance solutions, including highly competitive HSA-qualified plans and an unparalleled “real-time” application and acceptance experience.

Beauty Salons

To pamper and take care of ourselves, beauty salons exist. Skin care is not just the hype of today’s world. Prevailing even during the ancient days, it has always been a way of life. Grooming our bodies has at all times remained a pleasure, both with the royalties and common masses.

Setting up a professionally competent, efficient, and reputable beauty salon can be a daunting task. Any beauty salon rests on proper management, service, equipment, and products. And thankfully, to help us, multitudes of companies supply all the necessary things to enable us to set up a good beauty salon.

Equipment and supplies are a must for any beauty salon to work successfully. Without them, no beauty salon can exist. Equipment needed for a beauty salon include salon chairs and stools, salon stations, shampoo bowls, styling chairs, hair steamers, reception furniture, facial beds, and many more things.

Some brands which make good beauty salon equipment include TISPRO, Jeffco, Hotspa, and GiGi besides others. Equipment is generally costly, but they can be bought at a cheaper rate from some wholesale companies. Some starter packages are also good-value-for-money. Such packages include styling chairs, styling stations, shampoo units, and hair steamers. Besides this, there are other packages too, offering much more items at reasonable prices.

Beauty salon supplies usually include all the necessary topical creams, gels, and other products used for styling and taking care of our hair, skin, nails, feet, hand, and hair removal. A huge number of products of different brands are all available in the market which can be bought at wholesale and even discounted packages.

To modernize beauty salons and organize its work, we need beauty salon software. ‘Inventory systems’; ‘service support’; ‘client history’; ‘multiple users’; ‘bar code support’; ‘point of sale’; ‘appointment booking’; ‘sales tax report’; and many other features are provided by beauty salon software. Such software supports nearly all higher versions of windows and is quick and easy to learn.

With support for learning and free demo CDs available, software companies have helped us greatly in managing the work of salons.

Organic and or – How Europe Manages the Beauty Industry

Before digging into how Europe manages the ingredients used to manufacture cosmetic products, it becomes necessary to understand why this is so important. Personal care products, otherwise known as beauty products or cosmetic products, are known to contain over 10,500 chemical ingredients. Many of these ingredients are toxic in nature. Toxins are poisons and when used over long periods of time, can cause serious damage to one’s health. Women use an average of over 5 pounds of lotions and creams annually. The skin is the largest organ of the body and is very porous, allowing over 70% of what is applied to the skin to seep into our bodies and into our bloodstream. Through clinical studies, it has been proven that the very same toxins found in a mother’s blood have been found in the umbilical cord of the fetus. Many of these toxic (poison) ingredients are carcinogenic and can be linked to cancer as well as respiratory problems in infants, birth defects, liver and kidney disease, etc.

Perhaps now it is clear as to why it is so important to know what is being done around the world to monitor what goes into the manufacture of cosmetic products and why it should be so very important for consumers to use only certified organic and/or .

Europe, Asia, and Oceania have taken major steps in controlling the ingredients used in beauty products. In this article the focus will be on Europe, while future articles will tackle how other parts of the world address this issue. Having said that, one might ask what about the US? Unfortunately, with the cosmetic business being such a large (50 billion) and extremely profitable business, the US cosmetic companies employ lobbyists in Washington to prevent changes in the laws regulating the industry. Shocking as it might seem, the Cosmetic Industry is self-regulated. It can determine what it wants to bring to market without any pre-testing by any government or private agencies.

Currently Europe has one Government authority that controls the ingredients of beauty products, the European Union (EU). However, there are private institutions operating in five countries that provide independent laboratory testing to the many cosmetic companies operating throughout Europe. These independent organizations use the authority of the EU to manage the process, but in some cases, go beyond the regulations required by the EU to determine and qualify products as certified organic and/or . These organizations are:

-BDIH operating out of Germany;
-ECOCERT & COSMEBIO from France;
-SOIL ASSOCIATION from the UK;
-ICEA from Italy;
-BIOFORUM from Belgium

These six organizations combined also make up what is known as the COSMOS-standard. The COSMOS-standard has not yet achieved legal status, but that will be delved into later in this article. At this juncture, let’s look at how the EU manages this process.

What is the European Union? What are its aims and results? How does it work? In summary, the answers to these questions are:

-27 democratic countries participate in the EU economically and politically;
-498 million citizens in these 27 countries look to the EU for safe, consumable products, including beauty products;
-It’s results in the beauty category provide for not just safer products, but a greener environment as well;
-It works because each country sets up bodies to adopt and manage the EU’s legislation.

The COSMOS-standard represents the European cosmetic organic standards working group. It is made up of the previously mentioned organizations. It is expected to be legalized by April, 2010 by the pronouncement of the Belgian Royal Decree. Excerpts of the main objectives of the COSMOS- standards and taken directly from their final document dated January, 2010, can be summed up as follows:

“Establishing a ‘sustainable development’ that would reconcile economic progress, social
responsibility and maintain the natural balance of the planet is a project in which the cosmetics
sector is willing to be fully involved… the organic and natural cosmetics sector clearly shows its ambition to go further in setting a new standard for organic and natural cosmetics.”

The following represents a summary of a set of simple rules that will be used to manage the organic and natural beauty industry. The main focus is on prevention and safety in all segments of the manufacturing process, that is, from raw materials to market ready final products.

The rules will focus on human health through:

-Organic agriculture and natural resources always with respect for the environment;
-A manufacturing process that is environmentally clean while, at the same time, utilizing and expanding a more green philosophy that ultimately will create a higher standard for organic and .

The six organizations making up the COSMOS-standard, namely BDIH, ECOCERT & COSMEBIO, SOIL ASSOCIATION, ICEA, and BIOFORUM, each have their own set of standards for certifying organic and/or . It would take a book to delineate each agencies processes. Suffice it to say that Europe has taken a lead position on this subject through the EU and continues to improve its status by moving forward with the COSMOS-standard. One of the results of the EU’s legislation is that they have already banned over 1100 chemical ingredients used in the manufacture of beauty products, while the US has banned a mere 10.

The US, with its lack of leadership in this industry, has left the consumer vulnerable to the poisons we already know cause harm to pregnant mothers, their babies, and to the millions of consumers that have used these toxins for decades. Over time, with many countries around the world coming together to prohibit these toxic ingredients from being used in beauty products, hopefully the US will change current legislation and demand pre-testing of beauty products before they are released to the public. Further, hopefully the US will also permit independent agencies to test products to qualify them to be labeled as certified organic and/or . In the meantime, when shopping for certified products, simply look for the logos of the aforementioned companies out of Europe. In doing so, you will be assured of using safe, non-toxic beauty products.

Mobile Massage Therapy – Massage Reduces Stress, Relaxes and Boosts Immunity

The accumulation of everyday stress

Working long hours at the computer can result in stress, muscle tension, injury or pain which can drain you physically, mentally or emotionally. This can impact negatively on your social life as well as on your work. As the most important benefit of massage is the reduction of stress, general health can be improved and maintained by massage therapy and the negative effects of stress can be alleviated or prevented. On an ongoing basis it can reduce pain, prevent injuries and maintain health. It is an important part of staying healthy physically and mentally as it relieves stress which is responsible for 90% of illness and pain.

Due to reflex effects through the autonomic nervous system, massage affects internal organs and areas removed from the area being treated. It promotes relaxation, reduces pain, boosts mood and mental clarity. Massage can be used for relaxation or stimulation and may be applied to rehabilitation after surgery, injury or poor health. It improves blood and lymph circulation, increases natural killer cells and lymphocytes which destroy cancer cells, boosts mood by increasing serotonin and dopamine and relieves pain by increasing pain killing endorphins. Massage can relax the body, decrease blood pressure and heart rate and reduce stress and depression. It may also provide symptomatic relief for acute and chronic conditions such as headache, facial pain, carpal tunnel syndrome and arthritis. It realigns and rejuvenates, restoring balance to body and being, so you can take in your stride whatever life throws your way. It promotes digestion, joint mobility, muscle relaxation, relief of spasms and cramps.

Bodywork as a medical treatment

Massage therapy is becoming increasingly sophisticated and effective as it moves into new areas such as medical massage which is the fastest growing modality of massage today. Training in massage therapy was an integral part of medical massage and nursing care up to the mid 1950s when it dropped to almost nothing due to the rapid development and almost exclusive use of technology in the twentieth century. Manual therapy was no longer seen as necessary for standard hospital care. Today, however, it is realized that massage in the hospital is necessary to provide a sense of wholeness and care which is absent in the increasing fragmentation of hospitalization due to the growing emphasis on specialization. Medical massage uses the traditional strokes of massage which are then specifically adapted to treat, for instance, cancer patients, hospital patients and pregnant women. Medical massage may be given in the hospital setting, an outpatient clinic or as a mobile therapy where the therapist travels to the patient’s home to give the patient a personally tailored treatment protocol.

In massage therapy for the cancer patient, the therapist pays close attention to the side effects of the curative medical treatment to devise an appropriate protocol. Here the therapy is designed around the particular side effects the patient is experiencing such as pain, lymph-oedema, scarring, nausea, stress, tension, insomnia, fatigue, anger, depression and anxiety.

Thus cancer massage is a uniquely designed therapy which complements the curative medical treatments such as surgery, chemotherapy and radiation. Hence, it requires more extensive knowledge of medical procedures, pathology and side effects than ordinary therapy. Failure to understand this will result in harm to the patient as the therapist will not be able to adapt the therapy to design a competent treatment protocol.

In pregnancy massage the therapist must take into account mainly musculoskeletal issues caused by the weight of the growing uterus altering the centre of gravity of the woman’s body. Treatment in this case will focus especially on upper and lower back pain, sacroiliac dysfunction as well as pubic symphysis and lower abdominal pain. The therapist must also be alert to and able to detect acute medical problems such as deep vein thrombosis and preeclampsia which are both potentially fatal if not medically treated.

Bodywork has a broad therapeutic application

The greatest benefit of massage is the reduction of stress and tension. Since a wide range of physical and psychological conditions stem from stress, massage can help alleviate these conditions and therefore has a broad therapeutic application. The most prominent benefit and use of massage is the alleviation of stress which then relieves muscular tension, promotes relaxation and treats lower back, neck and shoulder pain, pregnancy, bedsores, severe burns, iliotibial band syndrome and spinal cord injury as well as ameliorating systemic conditions such as cystic fibrosis, attention deficit disorder (ADD), fibromyalgia, asthma, autism, diabetes, bulimia, eczema, HIV, lymphoedema, juvenile rheumatoid arthritis, premenstrual syndrome (PMS).

Sleep disorders, cancer-related fatigue, diabetes, high blood pressure, spinal cord injury, low back pain, lowered immunity, post-operative surgery, infertility, autism, eating disorders, age-related disorders and smoking cessation can all be treated by massage.

Bodywork, such as shiatsu and massage, offers a drug-free, non-invasive and person centred approach based on the body’s natural ability to heal itself.

Bodywork in Pregnancy

The great physical, mental and emotional changes of pregnancy affect your lifestyle, your job and your relationships with friends and family. Massage helps you integrate these changes successfully. Massage therapy during pregnancy improves overall health, decreases stress and relieves muscles aches and pains. It addresses the many discomforts associated with the skeletal, muscular and circulation changes brought on by hormone shifts during pregnancy.

Massage alleviates low back, hip and leg pain, oedema, nausea, heartburn and constipation. Regular massage decreases anxiety and lowers stress hormones during pregnancy. Labour is shorter and easier while babies are healthier. There are fewer obstetric and postnatal complications, such as premature birth and low birth weight.

Bodywork for Cancer Patients

Massage for cancer patients is a safe, non-pharmacological treatment without any side effects. It helps reduce anxiety, fatigue, depression, stress, tension, anger, insomnia and improve self-image and quality of life. Massage may reduce pain, muscle tension, nausea, constipation, lymphoedema and scarring.

Massage as a supportive care intervention for children with cancer helps reduce pain, anxiety, depression, constipation and high blood pressure. Massage also strengthens the function of the immune system and reduces nausea and depression during periods of immune suppression following chemotherapy.

– When “Natural” Skin Care Products Can Be Bad For You

Just like many other consumers, you probably prefer and natural skin care products because you’re concerned that many synthetic chemicals in creams and lotions can harm your skin or affect your overall health. But did you know that sometimes even so-called natural skin care products can have a negative effect?

Why Your “Natural” Face Cream or Lotion Can Be Bad for You

This has happened time and again to many people: they buy a beauty skin care product that’s supposed to be formulated especially for sensitive skin, yet find themselves breaking out in rashes or suffering from skin redness after applying it.

Why does that happen, when the eye cream or lotion contains natural ingredients that are supposed to heal — not harm — your skin? Here are two of the reasons why:

Reason #1: It could be that you are allergic to some natural substances. Take tea tree oil, for instance. There’s no doubt that it has numerous benefits for your skin: it helps wounds heal faster and is used in many acne treatment products. However, it can also cause redness and irritation in people with sensitive skin.

Reason #2: The healthy skin benefits of a natural ingredient seem to be cancelled out by other ingredients in the product. For example, there’s one very popular skin firming moisturizer you can find in most beauty stores today. It contains seaweed extract, a natural substance which has been proven to rejuvenate skin. BUT at the same time, the product also contains aluminum starch octenylsuccinate, a kind of aluminum salt. This substance has been approved for use in cosmetics, subject to some limitations. However, there also is concern about its neurotoxic effect on humans.

How to Find You Can Use Safely

First, look for an anti-aging or skin care product containing natural ingredients that pose the least risk of causing side effects. One such natural ingredient is jojoba oil. Because its chemical composition is very similar to our skin’s natural oils, it can be used safely for all skin types without fear of having an allergic reaction.

Second, make sure the product contains sufficient concentrations of those beneficial ingredients. Many beauty companies deceive consumers in this manner; they do include natural substances in their products, but in amounts that are simply too small to provide any real benefit.

Third, learn which ingredients to avoid in a skin care or beauty product. For your own protection, know why you should not use a face cream or body lotion that contains substances such as perfume or mineral oil. By arming yourself with this knowledge, you are better able to find you won’t have qualms using and recommending to others.

Trend of Beauty Salons and Treatments Offered by Beauty Salons

Beauty shops also known as beauty parlor are now a day trend setting source for the fashion, look and beauty. It is very common in the nature of male and female to look like the world most beautiful, attracting king and queen of beauty respectively. Some uses the products to groom the look of beautiful appearance while some move towards the salons. On the other hand the Beauty Salon business is very profitable and leading salons are earning in millions annually. Now the concept of salon is not limited to Hollywood only but it is wide open for the general public as well.

It is very often that come people think that there is no difference between hair salons and beauty salons. As some small business salons offer both services to the costumers. But the services that are offered by beauty salons are not restricted and have a wide range of treatments that can be as:-

Skin, facial aesthetes, mud baths, aromatherapy and numbers of treatments can be taken.

Facials
Facial rouse the skin and calm down the customer. This technique strengthens the face and establishes the skin to top state after long day exposure to the sun.

Massage
It is for the body and is a popular beauty action. Various techniques are used to assist the skin. It includes the application of beauty products as it also help to increase mental relaxation.

Wax and threading
Threading is a technique that is applied to remove hairs from upper-lips, forehead and eye-bro. threading is applied for face but some also use this technique for the arms.

Manicure
Manicure is the treatment for the hands, it integrate the fingernails and cuticles. It also often involves the application of nail polish.

Pedicure
Pedicure is another type of treatment that is for the feet to make the feet beautiful and neat. Manicures and pedicures take place at beauty salons.

One can also easily open a beauty salon to earn living in a well mannered way. Professional proficient and well-organized beauty salon can be a scary mission. Proper management, service, tools with products are key factors for successful salons along with skilled technical labor. Without these no beauty salon can run easily on the way of success. Some important equipment that may be required by beauty salons are:-
– Facial chairs and hair chairs.
– Facial beds.
– Face and Hair steamer.
– Massager.
– Manicure and pedicure machines.
– Proper gyms equipments for exercise.
– Excellent brand products for the treatments.
– The best appealing furniture for the salon to add beauty in the look to attract people.

To setup a beauty salon the essential ingredients are available at second hand price and also at first hand. Reputable beauty salons take complete survey of the client when one comes to them and after the complete study they finalize the treatments which suit the best.

Eye-Tracking For Marketing Research

Ever watched a TV commercial and not known what it was advertising? Sometimes we can see the same advertisement day after day and even become familiar with the advertisement’s narrative content. Yet when asked what the advertisement is trying to sell, we are at a loss. The question is why is the commercial failing so badly?

One way to answer this question is to run a marketing research study and simply ask respondents why they didn’t or couldn’t engage with the branding message in the advertisement. This might provide an answer. However, research has shown that visual attention is complex and involves both conscious and unconscious impulses. Because visual attention often depends upon unconscious impulses, respondents may not really understand their own visual behaviour. This can lead respondents to give rationalizations for their patterns of visual attention that are, in fact, quite wrong. This is a serious problem as, in marketing research, a wrong answer is often much worse than no answer at all.

You may well have heard of eye-tracking for marketing research. When used in a marketing research study, eye-tracking can give important insights into viewers’ engagement with marketing material through visual behaviour analysis. At a very basic level, visual behaviour analysis allows the marketing researcher to see through the eyes of the customer and to determine the customer’s focus of attention at any given point in time. The hope is that by conducting visual behaviour analysis, we can spot potential problems with the marketing material before the campaign is launched.

What can visual behavior analysis tell us that we don’t already know? Marketing professionals rely upon marketing research to garner insights into customer opinions and behaviour. This data is often interpreted with the aid of empathic skills, intuition and experience. However, eye-tracking gives a more direct access to the viewer’s thought processes through visual behaviour analysis. This is important as eye-tracking is not merely about viewers’ eye-gaze patterns: visual behaviour analysis helps us understand what the viewer is thinking. When we watch a viewer’s eye-gaze pattern over an advertisement, we gain an understanding of the viewer’s thought processes. What they are looking at and why? Are they paying attention to the key branding visuals? What is the link between attention to branding visuals and the ability of the viewer to recall branding information at a later date? Do the viewers read textual information? If so, how much of the text do they read?

These are just some of the generic insights offered by visual behaviour analysis. However, when we combine visual behaviour data with contextual information relating to the advertisement, the respondents’ demographic data and the respondents’ self-reported data, it is possible to build up a rich picture of the viewers’ overall engagement with the advertisement in terms of both behaviour and underlying opinions. This data helps us to better understand the viewer. It helps us determine what marketing messages work for viewers and what marketing messages leave them cold. As part of a multi-modal marketing research study, eye-tracking allows us to determine if the viewers ‘get’ our marketing message. If the viewer does ‘get it’, eye-tracking studies will tell us why and if the viewer doesn’t ‘get it’, the visual behaviour analysis will give us the data we need to determine why the advertisement has failed.

Eye-tracking involves three important steps. These are:-

The study – for the results of the eye-tracking study to be valid, the study itself must be performed using a rigorous research methodology. What this means is that the study should be performed in a scientific manner. This is often a point of confusion as some people claim that eye-tracking is not a science but rather qualitative and subjective. This is both true and false. It is true that eye-tracking data can be analysed in a qualitative way. The analysts can draw subjective inferences from the eye-tracking data. However, the validity of these inferences depends upon the validity of the data upon which they are founded. In order for the data to be valid, it must be collected in a scientific fashion. Failure to do so will not only lead to validity problems with the data but will seriously undermine the validity of any inferences drawn from the data.

The Analysis – at its most basic level, eye-tracking data reduces to a series of ‘point of regard’ co-ordinates. For screen based test media, this can be a data file containing time-stamped screen co-ordinates of the tracking subject’s eye-gaze. This data needs to be analysed to gain useful insights from the study. What can be done? Well there are many useful eye-tracking metrics. For instance, it is possible to track every glance test subjects make on the product as and when it appears on the screen. To do this, the product visuals are tracked within the advertisement and intersected with the test subjects’ point of regard co-ordinates. This will allow the analyst to quantify the test subjects’ focus of attention on the product and monitor their level of attention over time. Basically, if a metric involves viewer’s focus on attention to media visuals, it can be used.

The interpretation – provided the eye-tracking data has been collected in a valid way and processed so as to produce useful information, the eye-tracking analyst will provide you with a rigorous set of data and metrics relating to the viewer’s engagement with the advertisement and highlight potential problem areas. The eye-tracking data will be complemented with test subjects’ self-reported data. Respondents will be questioned about problem areas within the media and their overall level of recall of branding information will be assessed. Where retention of key marketing messages is wanting, the analyst will review the respondents’ eye-tracking data to try to discover what went wrong.

Consider the benefits of running eye-tacking studies against prospective marketing campaigns before they are launched. The visual behaviour analysis could identify problems with a campaign which could be corrected before the campaign begins. This has the potential to make campaigns more effective and allow you to avoid the situation where viewers are watching your advertisement with little idea of what you are trying to sell.

Market Research – Benefits, Methods and Analysis

Market Research is an exhaustive organized process where informative and relevant data is collected for a market/ product or a service. This data is used to study and analyse current market scenario and build future projections which can be used for business planning and strategic moves.

Market Research: Benefits

– Assists in future planning of the business. E.g.

  • Should the company expand its product line
  • Will the product be profitable

– Makes Decision Process easier

– Gives factual information (thus breaking business myths/ and individual perceptions)

– Reduces risks

– Assists in identifying competitive edge

Small or big all enterprises can and should take strategic decisions after conducting a market research in the related field.

Market Research: Methods

There are broadly two types of research

1. Quantitative Research

In this process numerical data is generated which measures the market’s phenomena and demands. This is used for statistical analysis using various mathematical and computational techniques. It quantifies attitudes/opinions/behaviour on a sample and is then extrapolated for the full sample. This is usually conducted through surveys and questionnaire.

2. Qualitative Research

In this more insights and understanding is measured for the topic. It explores various options and gathers opinions. This kind of data is collected through interviews, group discussions etc. The insights are then used to explore various business decisions.

Market Research: Analysis

This is the trickiest part as data collected has to be strategically used in gaining intellectual analysis. Business experts and market research analysts are very well acquainted to do this work.

It is very exhaustive work and various techniques & tools are used to get useful conclusions. Interestingly the same data can be used to make different inferences depending on the research needs and goals. Some common data analysis types are briefed –

Data mining – this technique focuses on modeling and discovery of knowledge discovery for predictive purposes. This method is not useful for descriptive purposes.

Business Intelligence – this technique focuses on business related information covering data analysis that relies on data aggregation.

Statistical applications – it can be

  • Descriptive statistics
  • Exploratory data analysis also called EDA (discover new features)
  • Confirmatory data analysis also known as CDA (confirms the existing hypotheses about the data)
  • Predictive analytics focuses on application of statistical models for predictive forecasting or classification e.g. market growth in 2022- with data available for 2015
  • Text analytics uses statistical, linguistic, & other methods to pull out data and classify the information received from text sources.

This analysis is then constructively used in the business planning bringing a profitable inclination towards the decisions taken. Business planning plays a major role which reflects the survival of the business.

What Is Skin Care?

Skin Care is the first step towards achieving a healthy body. Skin care is an essential part of most people’s daily routine.

Skin care specialists say any imbalance in the protective barrier that envelops the human body provides a perfect breeding ground for bacteria, resulting in many types of skin irritations and accelerating the aging process.

Natural skin care is the care of the skin (the largest organ of the body) using naturally-derived ingredients (such as herbs, roots, essential oils and flowers) combined with naturally occurring carrier agents, preservatives, surfactants, humectants and emulsifiers (everything from natural soap to oils to pure water).

Skin care treatment is going green, but you still have to make sure you read the labels. Skin care treatment may be the least of your problems if you’re a middle-aged male, but many dry skin remedies will also raise testosterone levels. The latest craze in skin care is also the oldest: herbal products.

Natural skin care has its roots in the 4th millennium BC in China and the Middle East. Natural body lotion has become a big business in recent years as more and more consumers seek a gentler, healthier alternative for their skin care needs.

The best skin care beauty tips are not only the right products but also healthy diet. People who use natural skin care products are less concerned with artificial beauty enhancements, as they feel that natural beauty is healthy beauty.

Healthy skin care for skin problems is part of overall good health. Healthy Skincare store sells skin care products that are effective anti-aging treatments for aging skin.

acne is a common skin care problem for many individuals of all ages and all skin types. acne skin care, no matter what kind of acne treatment you select, an outbreak can still emerge even after all blemishes have vanished.

The skin on your face needs more attention than the rest of your body because it has more oil glands. It is important to not just put sunscreen on your face, but also on your body as well.

Some women are seen with bangs but these bangs look very natural with the face, not a blunt cut style look. Most skin is a combination of skin types, with different areas of the face having different conditions that fluctuate with factors such as weather, diet, stress, health, and travel.

Organic and natural ingredients are healthier and more effective then the harmful chemically based products on the market today. Skin care is becoming increasingly more high tech but at the same time there is growing popularity in natural and organic products.

The single most important breakthrough in skin care is understanding that the only Way to truly moisturize your skin is to get water into it. Proper skin care is important to maintaining health, and is an integral part of overall wound management.

While skin care products in the 1990s were almost exclusively focused on wellness and simple body care lotions, today, skin care is one of the most dynamic and technologically advanced segments of the beauty market.

Meet the New Software Analyst

As US equity markets closed out 2013 at new highs, the future of equity research is facing significant change. With “price targets” being reset for many soaring social, cloud and big data analytics stocks let’s meet the new software analyst. But first, a little background.

Equity research has marginally evolved with investment styles and trading strategies over the past couple of decades. The days of primary fundamental research, particularly on the sell-side, faded long ago. Most analysts don’t have the gumption or the time.

Shrinking commissions and heightened regulatory scrutiny yield lower returns on investment, continuing a cycle of reducing research resources. The sell-side analyst role now has three principal components: 1) to provide access to company managements in their existing coverage universe; 2) to provide coverage for companies that are underwriting clients; and, 3) to provide “hot data points” – particularly for handicapping quarterly results. Buy-siders compete for management access and seek to combine these data points with their own findings to feed trading decisions.

Unfortunately, individual data points legally obtained and disseminated rarely move the needle in providing an adequate sample size on which to base an investment, no less a trading decision. For buy-siders, even aggregating data points from numerous analysts covering a particular sector or company does not provide a relevant statistical sample.

Limitations of today’s analytics

For example, let’s say a mid-sized publicly-traded technology company goes to market with a blend of 100 direct sales teams (one salesperson and one systems engineer per team) and 500 channel partners (mixed 75%/25% between resellers and systems integrators). Further, assume that these teams and partners are dispersed in proportion to the company’s 65%/35% sales mix between North America and international. How many salespeople and channel partners would an analyst have to survey to get an accurate picture of the company’s business in any given quarter?

If a typical sell-side analyst covers 15-20 companies (quintuple that for buy-side analysts), the multiplier effect of data points that an analyst would have to touch makes it humanly impossible to gather sufficient information. Moreover, with 50% of most tech company deals closing in the final month of a quarter, of which half often close in the final two weeks of that month, how much visibility can an analyst have?

Further, why would a company’s sales team talk to anyone from the investment community in the final weeks of a quarter when the only people they are interested in speaking with are customers who can sign a deal? Now consider that many companies throughout the supply chain have instituted strict policies in response to recent scandals to prevent any employee from having any contact with anyone from the investment community.

Even the best-resourced analysts lack the tools to correlate the data points he/she does gather to identify meaningful patterns for either an individual company or an entire sector. Finally, with shorter-term investing horizons and high-frequency trading dominating volume, how relevant are these data points anyway?

The big data approach to research

Stocks generally tend to trade on either sector momentum or overall market momentum. Macro news or events are far more likely to impact a sector’s movement, and therefore a stock’s in that sector. This includes volatility around quarterly earnings – which can run 10%-30% for technology stocks – because the majority of “beats” or “misses” are frequently impacted by macro factors. Excuses such as “sales execution” or “product transition” or “merger integration” issues are less frequent than conference calls would suggest. “Customers postponed purchases” or “down-sized deals” or “customers released budgets” or “a few large deals closed unexpectedly” are more likely explanations.

Now, major sell-side and buy-side institutions are trialing new software that leverages cloud infrastructure and big data analytics to model markets and stocks. Massive data sets can include macro news from anywhere in the world, such as economic variables, political events, seasonal and cyclical factors. These can be blended with company-specific events, including earnings, financings or M&A activity. Newer data sources, including social media, GPS and spatial can also be layered into models. Users can input thousands of variables to build specific models for an entire market or an individual security.

As with any predictive analytics model the key is to ask the right questions. However, the machine learning capabilities of the software will allow the system to not only answer queries but to also determine what questions to ask.

The advantages to both sell-side and buy side firms are significant. They include:

  • Lower costs. Firms can avoid major technology investments by leveraging the scale and processing power of cloud-based infrastructure and analytics software. They can collect, correlate and analyze huge, complex data sets and built models in a fraction of the time and cost that it takes in-house analysts to do.
  • Accuracy. Machine learning and advanced predictive analytics techniques are far more reliable and scalable than models built in Excel spreadsheets. Patterns can be detected to capture small nuances in markets and/or between securities that high-frequency trading platforms have been exploiting for years.
  • Competitiveness. The software can make both sell-side and buy-side firms more competitive with the largest, most technologically advanced hedge funds that have custom-built platforms to perform analytics on this scale in real time. In addition to enhancing performance, the software can be leveraged to improve client services by making select tools available to individual investors.

Analysts become data scientists

The analyst skill set must evolve. They will still have to perform fundamental analysis to understand the markets they follow and each company’s management, strategy, products/services and distribution channels. And they will still have to judge whether a company can execute on these factors.

But to increase their value, analysts will have do statistical modeling and use analytics tools to gain a deeper understanding of what drivers move markets, sectors or particular stocks. Data discovery and visualization tools will replace spreadsheets for identifying dependencies, patterns and trends, valuation analysis, and investment decision making. Analysts will also need a deeper understand client strategies and trading styles in order to tailor their “research” to individual clients.

These technologies may well continue to shrink the ranks of analysts because of their inherent advantages. But those analysts who can master these techniques to complement their traditional roles may not only survive, but lift their value – at least until the playing field levels – because of their new alpha-generating capabilities.